For UK accountancy practices

Keep clients warm. Prompt reviews. Surface referrals.

Cadence prepares one managed monthly email for your existing clients — branded to your practice, approved by you, and designed to turn quiet client lists into Google reviews, referrals and booked conversations.

1 email/month
0 writing required
100% approval before send

Outcomes

Not a newsletter. A monthly client engagement rhythm.

The email is the vehicle. The purpose is commercial: keep the practice visible, give clients a reason to act, and make reviews, referrals and reactivation part of a repeatable monthly habit.

Prompt Google reviews

Give satisfied clients a simple, timely route to leave feedback instead of waiting and hoping they remember.

Encourage client referrals

Remind clients that your practice can help the directors, landlords and business owners in their network.

Reactivate quiet clients

Use light, useful check-ins to bring clients back into conversation before deadlines, reviews or planning windows.

Process

Built to be approved in minutes, not managed for hours.

Cadence keeps the pilot deliberately tight: one monthly send, one clear call-to-action, one simple report. No platform migration. No heavy setup. No content burden on your team.

1

Brand the touchpoint

Your logo, colours, website, contact link and Google review link are added to a clean client-ready email.

2

Approve before send

You receive the draft first. One revision round is included, and nothing goes out without approval.

3

Send to existing clients

The pilot is for your existing clients or subscribers only — not bought, scraped or third-party prospect lists.

4

Review the result

You receive a simple summary covering opens, clicks and visible Google review activity.

Example monthly summary

Clear enough to show whether the touchpoint is being seen.

Pilot month
Delivered
92%
Opened
48%
Clicked
18%
Figures shown are illustrative only. Cadence is designed to prompt action, but no specific number of reviews, referrals, enquiries or clients is guaranteed.

Founding pilot

One free live month. Then a clear three-month test.

  • One branded managed email per month
  • Review, referral or reactivation CTA
  • Approval-before-send workflow
  • Simple opens/clicks summary
  • Existing client lists only
  • No review or lead guarantees

Guardrails

Professional boundaries from day one.

Cadence is built for controlled existing-client communication. It is not a cold-email tool and it is not a replacement for professional advice or compliance approval.

Existing clients onlyNo bought, scraped or third-party prospect lists.
Written approvalEvery email is approved by the practice before sending.
Opt-outs respectedUnsubscribes must be honoured before future sends.
DPA before live sendNo client-list processing without agreed paperwork.

FAQ

Simple enough to test this month.

The founding pilot keeps scope narrow so your practice can judge the service quickly without turning it into a wider marketing project.

Is this just a newsletter?

No. The monthly email is the delivery mechanism. The aim is reviews, referrals and client reactivation.

Do we need to write the email?

No. Cadence prepares the draft. You review and approve it before it is sent.

Can this go to prospects?

No. The founding pilot is for your existing clients or subscribers only, not cold lists or purchased contacts.

Are reviews or referrals guaranteed?

No. The service is designed to prompt action, but no number of reviews, referrals, enquiries or new clients is guaranteed.

What happens after three months?

You can continue monthly or stop. The founding pilot is intentionally short so the decision is straightforward.

What do you need for a sample?

Your firm name, website and Google review link. A branded sample can be created before any client data is shared.

Want to see what your clients would receive?

Send your firm name and website. We will create a free branded sample so you can judge the format before any live client send.

Request a free branded sample →